Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

By Jürgen Pfeffer, T. Zorbach, Kathleen M. Carley. 2014

517 citations recorded by the source corpus.

Subfields: Communication, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/49d080ce8daadf7fc650526039bc21378f6d890d

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In Communication

In Statistical and Nonlinear Physics

Citations in the corpus

Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “These researchers defined the term online firestorm as the “phenomenon involving waves of negative in-dignation on social media platforms,” which has affected brands, organizations, politicians and celebrities following the release of less than desirable information (Pfeffer et al., 2014, p. 125).”
Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for Identifying and Classifying Hate in Online News Media (2018, background): “First, they result in a vicious cycle of exchange of insults, known as ‘online firestorms’ (Pfeffer et al., 2014), making the comment threads toxic and counter-productive.”
The MAD Model of Moral Contagion: The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online (2019, background): “More research is required to determine how this varies for liberals versus conservatives and in what contexts increased attention might lead to unpopularity or negative consequences, as in the case of insensitive moral statements that lead to viral firestorms against the expresser (Pfeffer et al., 2”
Mean Birds: Detecting Aggression and Bullying on Twitter (2017, background): “ to space. 5.3 Network-based features The social network of Twitter plays a crucial role in diffusion of useful information and ideas, but also of negative opinions, rumors and abusive language (e.g. [17, 29]). We study the association between aggressive or cyberbullying behavior and the position of”
eWOM: Extant Research Review and Future Research Avenues (2016, background): “In reaction to any questionable statement or activity, the social media users can create waves of outrage within just a few hours referred to as online firestorms (Pfeffer et al., 2014).”