The Role of Narratives in the Advertising of Experiential Services

By Anna S. Mattila. 2000

183 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/491b0eafb10866a853625f62e32bde78a6b78741

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Chingching Chang

In Literature and Literary Theory

1. Chingching Chang

In Marketing

1. Chingching Chang
2. Jinsoo Hwang
3. Junghoon Lee

Citations in the corpus

• "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising (2009, background): “They present the benefi ts of intangible products in a meaningful way (Mattila 2000; Padgett and Allen 1997) and get consumers transported (Escalas 2004a; Green and Brock 2000) and hooked (Escalas, Moore, and Britton 2004).”