Retention effects of a customer club

By Bernd Stauß, Klaus Chojnacki, Alexander Decker, F. Hoffmann. 2001

155 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/48cc236a03ba18edbb4a6350a90e33194fd6c538

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Andreas Schoeler
2. Max L. Schmidt
3. Bernd Stauß

In Organizational Behavior and Human Resource Management

1. Andreas Schoeler
2. Max L. Schmidt
3. Bernd Stauß

Citations in the corpus

• Customer frustration in loyalty programs (2005, background): “The extent to which loyalty programs actually achieve this objective has become increasingly the subject of scientific study ( Stauss et al. , 2001”