Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality
By Sri Beldona, Scott Wysong. 2007
89 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/47f403c930c2258f5e832e136686866c91f1d3d6
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In Marketing
Citations in the corpus
- Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle (2011, background): “Previous research regarding national versus store branded products concluded that consumers are willing to pay more for products they perceive as being unique and having a distinct personality (Beldona and Wysong, 2007).”