The Parasocial Contact Hypothesis

By Anthony Edward Schiappa, Peter B Gregg, Dean E. Hewes. 2005

803 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/47c766481e1f146329f66c66d0044cbaa09b455b

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Citations in the corpus

Can Exposure to Celebrities Reduce Prejudice? The Effect of Mohamed Salah on Islamophobic Behaviors and Attitudes (2019, background): “While the conditions under which parasocial contact might be successful have yet to be systematically tested, Schiappa, Gregg, and Hewes (2005) propose that parasocial contact should involve repeated exposure to individuals who are both likable and clearly identifiable as members of an out-group.”
Parasocial Interaction With Liked, Neutral, and Disliked Characters on a Popular TV Series (2010, background): “Numerous studies have shown that incorporating educational messages into popular entertainment media has been a very effective way to increase awareness and knowledge and to promote positive attitudes and behavior (eg, Collins, Elliott, Berry, Kanouse, & Hunter, 2003 ; Schiappa, Gregg, & Hewes, 20”
More than a Media Moment: The Influence of Televised Storylines on Viewers’ Attitudes toward Transgender People and Policies (2017, background): “The parasocial contact hypothesis (see Braddock and Horgan 2016; Paluck 2009; Schiappa et al. 2005) suggests that individuals process mediated portrayals much in the same way they process inperson interactions, developing relationships with characters that subsequently influence their attitudes.”
Positive and extensive intergroup contact in the past buffers against the disproportionate impact of negative contact in the present (2014, background): “Our second test of valence-salience effects and moderation by past outgroup contact focused on mass-mediated or ‘parasocial contact’ (Schiappa et al., 2005).”
The greatest magic of Harry Potter: Reducing prejudice (2015, positive): “To this end, we conducted three studies, based on the predictions derived by extended contact (Wright et al., 1997) and social cognitive theory (Bandura, 2002) and consistent with the theoretical premises of parasocial contact hypothesis (Schiappa et al., 2005).”
When Good Friends Say Goodbye: A Parasocial Breakup Study (2006, background): “Most recently, Schiappa, Gregg, and Hewes (2005) found that parasocial contact and relationships can change attitudes about homosexuality.”
Direct, extended, and mass-mediated contact with immigrants in Italy: their associations with emotions, prejudice, and humanity perceptions (2017, background): “For mass-mediated contact, the parasocial contact hypothesis (Schiappa et al., 2005) suggested that people process media experiences similarly to direct experiences: Thus, contact through the mass media may change emotional reactions toward the outgroup in the same way that direct contact does.”
The Contact Space: A Novel Framework for Intergroup Contact Research (2010, background): “Schiappa et al. (2005) focus on exposure to the outgroup and the ways in which it may have contact effects directly parallel to FtF contact.”
Audience involvement and film tourism experiences: emotional places, emotional experiences. (2011, background): “According to Schiappa et al. (2005), human beings are capable of making a distinction between fictional characters in a media programme and people they know in the real world.”