Relational network brands: Towards a conceptual model of place brands

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Critical Success Factors in Destination Marketing (2008, background): “Further to this, investment in buildings and brand infrastructure suffi cient to make the promised brand experience a reality is required for successful branding ( Hankinson, 2003 ).”
Destination image and destination personality. (2007, background): “the network paradigms, Hankinson (2004) proposes a “relational network brand””
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment (2020, background): “DMOs could, therefore, use company loyalty to improve people's place attachment, especially with people from more distant cultures through targeted marketing.”
Destination Image Components and Word-of-Mouth Intentions in Urban Tourism: A Multigroup Approach (2018, background): “Taken together, the perceptions of these stakeholders morph the brand of a destination (Hankinson, 2004) and instigate a number of branding initiatives for destinations to respond to intense competition in the tourism industry (Ashworth & Kavaratzis, 2009).”
Effect of dimensions of place attachment on residents’ word-of-mouth behavior (2014, background): “…16, No. 5, 826 843, http://dx.doi.org/10.1080/14616688.2014.915877 considers the local population of a destination to play a role in fashioning destination image (Blain, Levy, & Ritchie; 2005; Bornhorst, Ritchie, & Sheehan, 2009; Hankinson, 2001, 2004, 2006; Pike, 2005, 2009; Sainaghi, 2006).”