From Products to Services and Back Again : Towards a New Service Procurement Logic

By Nina Lindberg, Fredrik Nordin. 2008

178 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/45811623f348c85d0f4246e686fadfcf12fcc0f2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Rui Soucasaux Sousa
  2. Andreas Schroeder
  3. Tim S. Baines
  4. A. Bigdeli

In Organizational Behavior and Human Resource Management

  1. Rui Soucasaux Sousa
  2. Tim S. Baines

Citations in the corpus