65% of Online Adults Use Social Networking Sites

By Mary Madden, K. Zickuhr. 2011

319 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/452569c2f043cc6af19118b1cbd4a04e2c892f60

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Citations in the corpus

Cultivating Social Resources on Social Network Sites: Facebook Relationship Maintenance Behaviors and Their Role in Social Capital Processes (2014, methodology): “The content that appears in one’s News Feed is a function of a proprietary algorithm created by Facebook to increase the visibility of relevant posts and to decrease the visibility of those more likely to be uninteresting. Thus, behaviors captured by the FRMB scale may elevate the visibility of user”
Exploring the role of social media in collaborative learning the new domain of learning (2020, background): “Additionally, Madden and Zickuhr (2011) concluded that 83% of internet user within the age bracket of 18 – 29 years adopting social media for interaction with colleagues.”
Influence of Social Support Received in Online and Offline Contexts on Satisfaction With Social Support and Satisfaction With Life: A Longitudinal Study (2015, background): “SNSs unify different cultures, cohorts, and people from different vocational backgrounds in one network that is addressable with one post (Madden & Zickuhr, 2011).”
The role of social media in higher education classes (real and virtual) - A literature review (2013, background): “More recently, Madden and Zickuhr (2011) reported that 83% of internet users within the ages 18–29 group used social networking sites (61% of those on a daily basis). Young adults were more likely to use SNSs than older adults, but the percentage gap was reduced significantly from the previous 2 yea”
Authenticity and well-being on social network sites: A two-wave longitudinal study on the effects of online authenticity and the positivity bias in SNS communication (2014, background): “According to a current nationally representative survey, 43% of adult internet users in the U.S. and 69% of young adults between 18 and 29 years use SNSs on a typical day (Madden & Zickuhr, 2011).”
Sociality Through Social Network Sites (2013, background): “One of the most significant developments connected to social media is the rise of social network sites (SNSs) such as Facebook, LinkedIn, MySpace, Cyworld, and Google Plus.”
Digital Divides From Access to Activities: Comparing Mobile and Personal Computer Internet Users (2013, background): “Women are more likely to use social networking sites (SNSs) (Madden & Zickuhr, 2011).”