Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory

By Heesup Han, Sunghyup Sean Hyun. 2017

179 citations recorded by the source corpus.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/09ab742613ebd75f60faf090c109a9e71ca2e1d9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Xiongzhi Wang
2. Chaozhi Zhang

In Management, Monitoring, Policy and Law

1. Xiongzhi Wang
2. Chaozhi Zhang

In Marketing

1. Xiongzhi Wang
2. Chaozhi Zhang

Citations in the corpus

• Contingent effects of social norms on tourists’ pro-environmental behaviours: the role of Chinese traditionality (2020, background): “…norm fully mediated the impact of injunctive norm on tourists’ willingness to pay for park conservation (L opez-Mosquera et al., 2014), tourists’ intention to visit environmentally responsible museums (Han & Hyun, 2017), and travellers’ willingness to use eco-friendly aeroplanes (Han et al., 2019).”
• The potential of virtual tourism in the recovery of tourism industry during the COVID-19 pandemic (2021, methodology): “Besides intentions, TPB has also been applied to predict people’s actual behaviours, for example, Han and Hyun (2017) used TPB to examine drivers of customer decision to visit an environmentally responsible museum.”