Modeling country image effects through an international crisis

122 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The affective and cognitive components of country image : Perceptions of American products in Kuwait (2011, methodology): “A key advantage in assessing COI using the methods identified in this study is that questions do not refer to past events (Heslop et al., 2008), which reduces any demand for artifact elicitations within the research instrument.”
Animosity, subjective norms, and anticipated emotions during an international crisis (2010, background): “However, such models have stemmed from most behavioral frameworks in marketing which assess the impact of consumer product judgments (PJ) on product responses (Klein, 2002; Heslop et al., 2008).”
Resolving the impasse regarding research on the origins of products and brands (2011, background): “Over 1,000 published CO contributions represent a collective judgment by numerous scholars regarding the relative importance of CO (Heslop et al., 2008).”