Enhancing%' or paper_id like 'brand equity through flow and telepresence: a comparison of 2D and 3D virtual worlds

By Fiona Fui-Hoon Nah, Brenda Eschenbrenne, David DeWester. 2011

324 citations recorded by the source corpus.

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Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2019, background): “It has been argued that 3D environments might deliver higher levels of enjoyment than 2D or physical environments (Kim and Forsythe 2008b; Lee and Chung 2008; Nah et al. 2011).”
‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (2016, background): “Among the existing media characteristics of computer-mediated environments, interactivity has proven to be one of the most crucial (Eveland, 2003; Fortin & Dholakia, 2005; Ho ﬀ man & Novak, 1996; Liu & Shrum, 2002).”
The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions (2017, background): “Accordingly, the high perceived telepresence of VR should increase consumers’ beliefs about the product’s attributes, enjoyableness, brand equity, and the consumers’ own attitudes and purchase intentions (Debbabi et al., 2010; Klein, 2003; Li et al., 2002; Nah et al., 2011).”
Mobile Application Usability: Conceptualization and Instrument Development (2015, background): “Dou et al. 2010; Gebauer et al. 2007; Hess et al. 2009; Kurniawan 2008; Nah et al. 2010; Nah et al. 2011; Tan et al. 2009; Xu et al. 2009 Aesthetic graphics • Rich, beautiful, engaging graphics draw people into an application and make the simplest task rewarding.”