The influence of the musicscape within service environments

By Steve Oakes. 2000

162 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/41cd16e370706bb251b0d82954715c1802cd1f4d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Steve Oakes
2. Adrian C. North

In Organizational Behavior and Human Resource Management

1. Steve Oakes

Citations in the corpus

• Evaluating Empirical Research into Music in Advertising: A Congruity Perspective (2007, background): “Bruner (1990) reviewed the literature examining the use of music in both advertising and service environment contexts, while Oakes (2000) introduced the Musicscape as a visual synthesis of empirical research into the influence of background music specifically within service environments.”