Visual–Tactual Incongruities in Products as Sources of Surprise

By Geke D. S. Ludden, Hendrik N. J. Schifferstein, Paul Hekkert. 2009

92 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4081146cd112fb22aca5e87f40842904802e6bbd

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In Cognitive Neuroscience

In Experimental and Cognitive Psychology

In Social Psychology

Citations in the corpus

Emotional Responses to Multisensory Environmental Stimuli (2016, background): “Marin et al. (2012) investigated whether the valence and arousal of music primes (auditory primes consisting of musical excerpts) presented prior to a visual target, instead of concurrently, could influence the emotional response (selfreported ratings) to emotional visual targets.”
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “However, when cross-modal information is inconsistent, the conflicting sensory inputs can often lead to surprise (Ludden et al. 2009; Noseworthy et al. 2014).”
Coherence between Emotion and Facial Expression: Evidence from Laboratory Experiments (2013, background): “Unexpected solutions to quiz items (Reisenzein, 2000) and incongruous consumer products (Ludden et al., 2009) elicited surprise expressions (at least one component) in maximally 34% and 38% of the participants respectively; being told that the prize of a lottery in which they participated had been r”
Influence of package design on the dynamics of multisensory and emotional food experience (2013, background): “Mizutani et al. (2010) found that orange juice presented together with pleasant images was rated fresher and more palatable than the same juice presented with unpleasant images.”
Confusion and interest: The role of knowledge emotions in aesthetic experience. (2010, background): “Some unusual states are well-known in other fields but haven't attracted the attention of aesthetics researchers; emotions such as anger (Silvia & Brown, 2007), disgust (Cooper & Silvia, 2009), and surprise (Ludden et al., 2009) are good examples.”