Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures

By Norbert Schwarz. 2003

92 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3ede9759d94fedb94a7f0261c76c93dffa7548d9

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Citations in the corpus

Utilizing the Theory of Planned Behavior to Understand Convenience Use of Credit Cards (2009, unknown): “Age plays an important role in the consumer decisionmaking process (Schwarz, 2003).”
Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions (2007, unknown): “These issues relate to the use of self-reports and survey instruments and have been well-studied in fields such as social psychology (Schwarz, 2003).”
A semiotic analysis of nostalgia as a connection to the past (2008, background): “Even if self-reporting is a key source of information in consumer research, it is highly context-dependent (Schwarz, 2003) and may be attributable to faulty memory or attempts to cast past behaviour in a positive light (Golden, 1992).”
Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model (2010, background): “Moreover, many cross-national studies do not even mention correcting for response styles (Schwarz 2003).”
Tourists’ Perceptions of Relational Quality Service Attributes: A Cross-Cultural Study (2007, background): “Schwarz (2003) noted that “any observed difference between JOURNAL OF TRAVEL RESEARCH 357”
Consumer decision making and aging: Current knowledge and future directions (2009, methodology): “Survey research may shed light on older consumer decision making and adaptation, but as Schwarz (2003) has pointed out, much of survey data from the elderly are elicited via retrospective behavioral reports, which may be biased to the extent that older adults have to rely on age-sensitive cognitive…”
Data equivalence in cross-cultural international business research: assessment and guidelines (2008, background): “attached to the meaning of the construct in each country under investigation (Kumar, 2000; Schwarz, 2003).”