Predicting Intention to Choose Halal Products Using Theory of Reasoned Action

By Mohd Haziq, Zahrul Hisyam, V. Sundram. 2014

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Drivers of consumers’ willingness to pay for halal logistics (2016, background): “Not only does halal accord to Muslim standards, it is also turning out to be a worldwide symbol for quality undertaking and lifestyle option (Lada et al., 2009).”
Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia (2018, background): “In Malaysian context, inverse results were found whereby subjective norm has always been revealed to have impact on consumers’ intentions hence, it A. Haque et al. / Management Science Letters 8 (2018) 1309 served as a major predictor (Mukhtar & Butt, 2012; Lada et al., 2009; Affendi et al., 2014).”
Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018, background): “These brands (hereinafter referred to as Halal brand) use Halal logos or/and symbols that provide assurance to the consumers particularly the Muslims that the ingredients used and the production processes are according to Islamic Shariah (Alam and Sayuti, 2011; Yunos et al., 2014).”