The Roles of Interpersonal Communication in Mass Media Campaigns

By Brian G. Southwell, Marco C. Yzer. 2007

337 citations recorded by the source corpus.

Subfields: Communication

View Paper: https://www.semanticscholar.org/paper/38435a874b5a60152f91cebb73608b87fb3e7689

How researchers see this paper

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In Communication

1. Melisa Basol
2. S. van der Linden
3. J. Compton
4. John Cook
5. J. Roozenbeek

Citations in the corpus

• Predictors and Consequences of Conversations About Health Promoting Media Messages (2010, background): “…Narrative; Health Communication; Mass Media; Emotion Within the field of health communication, it is recognized that the impact of mass media campaigns may depend, at least in part, upon their ability to generate interpersonal communication (Hornik & Yanovitzky, 2003; Southwell & Yzer, 2007).”
• Inoculation theory in the post‐truth era: Extant findings and new frontiers for contested science, misinformation, and conspiracy theories (2021, methodology): “…demonstrated a positive impact on sharing issue‐relevant information beyond the treatment material at the time of its ‘injection” (Dillingham & Ivanov, 2016), PIT is regarded as a dynamic process which can play a crucial role in the momentum of social influence campaigns (Southwell & Yzer, 2007).”
• Pictorial cigarette pack warnings: a meta-analysis of experimental studies (2015, neutral): “The first group (attention and recall) assessed participants’ attention to warnings and ability to recognise or recall the warnings.”