An eye‐tracking study on information processing in risky decisions: Evidence for compensatory strategies based on automatic processes

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The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions (2012, background): “…is noisy because the brain needs to take repeated noisy samples of the value of the stimuli being evaluated, and that visual attention matters because it guides the sampling process (Busemeyer and Townsend, 1993; Krajbich et al., 2010; Glockner and Herbold, 2011; Krajbich and Rangel, 2011).”
Attention and choice: a review on eye movements in decision making. (2013, methodology): “Some studies have attempted tomodel or directly test the effect of heuristics on attention (Glöckner & Herbold, 2011; Knoepfle, Tao-yi Wang, & Camerer, 2009; Reutskaja et al., 2011; Sütterlin et al., 2008;Wedell & Senter, 1997), however none of the studies have successfully demonstrated such an…”