Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy

By Cleopatra Veloutsou, Evangelos Gioulistanis, Luiz Moutinho. 2004

121 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/37239902c814628a6efbccd812702f3eb0ca3d83

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In Marketing

1. P. Huddleston
2. Gabriella Spinelli
3. A. Ismail

Citations in the corpus

• Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage (2009, background): “Two studies (Carpenter and Fairhurst, 2005; Veloutsou et al., 2004) find that customer loyalty occurs when consumers are satisfied with retail brands.”
• Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers (2012, background): “To mention just a few; gaining a competitive advantage in fashion retailing (Lewis and Hawksley, 1990), benefiting from the fashion own brand (Moore, 1995), branding strategies in UK fashion retailers (Birtwistle and Freathy, 1998), corporate branding (Burt and Sparks, 2002), factors influencing the”