Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values
By Girish N. Punj. 2011
131 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing
View Paper: https://www.semanticscholar.org/paper/363994c77a757c37bbbfd0b7c57bdc77ab6956dc
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In Information Systems and Management
In Marketing
Citations in the corpus
- Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, background): “Ruane and Wallace (2013) established that Facebook yielded favourable behavioural attitudinal responses among Millennial women; while Punj (2011) determined that different demographic characteristics influenced behavioural activities; and Wang and Sun (2010) revealed that ethnic factors had an…”