How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis

By M. F. Ji, James U. Mcneal. 2001

155 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/35e381d469b216a7b92471bb63e03b0264d323a0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Kara Chan
2. Young-Sook Moon

In Literature and Literary Theory

1. Kara Chan
2. Young-Sook Moon

In Marketing

1. Kara Chan
2. Young-Sook Moon

Citations in the corpus

• Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea (2005, methodology): “…advertising appeals that are related to the cultural dimensions, we made references to previous studies (e.g., Albers-Miller and Gelb, 1996; Cheng and Schweitzer, 1996; de Mooij, 1998; Ji and McNeal, 2001; Shao, Raymond and Taylor, 1999) and classified 22 appeals into the four dimensions.”