MARKET POSITIONING ANALYSIS: A Hybrid Approach

By Joseph S. Chen, Muzaffer Uysal. 2002

213 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/34b36f5a1c338199917da2d1908b8b250a00a9f8

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Citations in the corpus

Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation (2008, background): “Recognizing the images that tourists have of a tourist destination is necessary to identify its strengths and weaknesses (Chen & Uysal, 2002), to promote it efficiently in the marketplace (Leisen, 2001) and to guarantee its competitive success (Telisman-Kosuta, 1994).”
Destination Image: A Meta-Analysis of 2000–2007 Research (2010, unknown): “Surveyed articles addressed the issues of destination positioning analysis (J. S. Chen & Uysal, 2002; Dolnicar & Grabler, 2004; Kanso, 2005; S. S. Kim, Chun, & Petrick, 2005; Pike & Ryan, 2004; Puczko, Ratz, & Smith, 2007; Uysal, Chen, & D. R. Williams, 2000), destination competitiveness (Bahar &…”
Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2016, background): “…suggests that cognitive and affective images represent individuals’ subjective associations or perceptions related to a destination’s characteristics (Chen & Uysal, 2002; Gartner, 1993; Kim & Richardson, 2003) and conative image outlines the idealized and desired future situation the individual…”
Antecedents and consequences of destination image gap (2017, unknown): “…tourism marketing literature (Baloglu & Brinberg, 1997; Baloglu & Mangaloglu, 2001; Baloglu & Mccleary, 1999a, 1999b; Beerli & Martín, 2004a, 2004b; Chen & Uysal, 2002; Gartner, 1993; Hosany, Ekinci, & Uysal, 2006; Pike, 2009; Pike & Ryan, 2004) in considering the image as the result of three…”
Dynamic Nature of Destination Image and Influence of Tourist Overall Satisfaction on Image Modification (2014, background): “…of a particular destination (AndradesCaldito, Sánchez-Rivero, and Pulido-Fernández 2013; Baloglu and Mangaloglu 2001; Baloglu and McCleary 1999; Chen and Uysal 2002; Crompton 1979; Fakeye and Crompton 1991; Gartner 1989, 1993; Hosany, Ekinci, and Uysal 2006; Kim and Richardson 2003; Mackay…”
Antecedents and outcomes of destination image of Malaysia (2017, background): “Previous studies on destination image (Bign e, S anchez, & S anchez, 2001; Chen & Uysal, 2002; Govers & Go, 2003; Hamilton & Lau, 2005; Pike, 2003; San Martin & Del Bosque, 2008; Prayag, 2009) used quota sampling as a result of a lack of a sampling frame and non-availability of accurate information…”
Destination image and destination personality. (2007, background): “Five to seven point semantic differential and/or Likert-type scales are most common among researchers (for e.g., Echtner and Ritchie, 1993; Ong and Horbunluekit, 1997; Chen and Uysal, 2002).”
Different tourists to different destinations. Evidence from spatial interaction models (2013, background): “…can be found in Crouch (1994), while specific contributions on the role of supply side differentiation are Murphy, Pritchard & Smith (2000) on destination marketing, Chen & Uysal (2002) on market positioning, Enright & Newton (2004) and Gomezelj & Mihalic (2008) on destination competitiveness.”