Pavlovian Processes in Consumer Choice: The Physical Presence of a Good Increases Willingness-to-Pay

By Benjamin Bushong, L. M. King, Colin F. Camerer, Antonio Rangel. 2010

135 citations recorded by the source corpus.

Subfields: General Decision Sciences, Safety Research, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/34b1ab475278e3bf7d29203737873e66b764f3d7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Peter S. Dayan
2. R. J. Dolan
3. Donald R. Lehmann
4. Joel Huber
5. John G. Lynch

In Safety Research

1. Peter S. Dayan
2. R. J. Dolan
3. Joel Huber

Citations in the corpus

• Reflections on the replication corner: In praise of conceptual replications (2015, background): “real item presentations when consumers are allowed to use their tactile sense Bushong et al. (2010), Am.”
• Disentangling the Roles of Approach, Activation and Valence in Instrumental and Pavlovian Responding (2011, background): “In humans, a plexiglass positioned between subjects and an appetitive US abolishes an increased willingness to pay [71].”