Tourist engagement and loyalty: gender matters?

By S. M. Rasoolimanesh, C. Khoo-Lattimore, Shuhaida Md. Noor, Mastura Jaafar, Rupam Konar. 2020

106 citations recorded by the source corpus.

ABSTRACT This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial least squares–structural equation modeling and fuzzy-set qualitative comparative analysis to elucidate further insights. The results showed significant differences between the effects of attention on loyalty, with this effect being much stronger for male tourists. However, the findings demonstrated more complex sufficient configurations and heterogeneity among female tourists for achieving high levels of loyalty. This study makes a significant contribution to the research literature by comparing the engagement and loyalty of male and female tourists toward a destination, having identified greater heterogeneity among female tourists. This study has a number of practical implications for local authorities aiming to improve loyalty among male and female tourists.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6e5bf8e0241396e6b86c1325eebfac66b6b5de4d

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In Sociology and Political Science

Citations in the corpus

Understanding memorable tourism experiences and behavioural intentions of heritage tourists (2021, methodology): “The questionnaire for this study was developed on the basis of previous studies that measured visitor engagement and has five reflective dimensions (Rasoolimanesh et al., 2019, 2020; So et al., 2014), authenticity (nine items) (Kolar & Žabkar, 2010), destination image (four items) (Rindell, 2013;…”
Solo female travel risks, anxiety and travel intentions: examining the moderating role of online psychological-social support (2020, background): “…the perception of risk arising from visiting a particular destination and generally covers elements related to the destination, such as food safety, hygiene, natural disasters, disease, culture and language barriers (Rasoolimanesh et al., 2020; Maser & Weiermair, 1998; Roehl & Fesenmaier, 1992).”