A theory of heuristic and systematic information processing.

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Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model (2014, background): “In prior literature, scholars have shown that “experts' statements can be trusted” and “experts know best” are commonly accepted heuristic cues by people [10,11,15].”
Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013, methodology): “Using an attitudinal model (Ajzen, 2001; Chaiken, 1980; Chaiken & Ledgerwood, 2012; Fishbein & Ajzen, 1975; Petty & Cacioppo, 1981), we test how three characteristics of online postings influence four antecedent beliefs and how these beliefs drive attitudes and affect purchase intentions.”
Time for a Radical Reappraisal of Tourist Decision Making? Toward a New Conceptual Model (2016, background): “…process; second, system 1 focuses on readily accepted and understood cues, such as the communicator’s credentials or the number of advantages presented, whereas system 2 involves thorough information search and careful evaluation and consideration of attributes (Chaiken and Ledgerwood 2012).”
Dual Process Th eories (2013, background): “Similar to Petty and Cacioppo’s (1986) ELM, Chaiken’s (1987) HSM describes two basic persuasion processes that may guide an individual’s judgments of an attitude object (for a review, Chaiken & Ledgerwood, 2012).”