Consumer Responses to Christian Religious Symbols in Advertising

By Valerie A. Taylor, Diane Halstead, Paula J. Haynes. 2010

100 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/32c7bbcb30ce43e4db11866b48b0b71727173510

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Elizabeth A. Minton
2. Sukki Yoon
3. Tae Hyun Baek

In Social Psychology

1. Ramendra Singh
2. Ridhi Agarwala
3. Prashant Mishra
4. Elizabeth A. Minton

In Sociology and Political Science

1. Ramendra Singh
2. Ridhi Agarwala
3. Prashant Mishra
4. Elizabeth A. Minton
5. Sukki Yoon
6. Tae Hyun Baek

Citations in the corpus

• Religiosity and consumer behavior: a summarizing review (2019, background): “…et al. 2015; Siala 2013; Siguaw and Simpson 1997) Preference for halal products (Jamal and Sharifuddin 2015; Mohd Suki and Abang Salleh 2016; Mukhtar and Butt 2012) Symbolic religious associations in advertisements (Dotson & Hyatt, 2000; Henley et al. 2009; Taylor, Halstead, and Haynes 2010) 6.”
• Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products (2016, unknown): “A three-item measure of skepticism was developed based on Babin et al. (1995) and Taylor et al. (2010).”
• In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust (2015, background): “Prior research examining religiosity and marketing communications shows that religious consumers have more favorable attitudes toward advertisements with religious symbols (i.e., a belief cue) and are more likely to purchase the advertised products (Taylor, Halstead, and Haynes 2010).”