Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism

By Sara Dolnicar. 2004

349 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/320f21562bf8cb73c278be1f24cb843d96e59853

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Bettina Grün
2. Sara Dolnicar
3. Venkata Yanamandram
4. Katie Cliff
5. Michael Smithson
6. J. Verkuilen

In Sociology and Political Science

1. Bettina Grün
2. Venkata Yanamandram
3. Katie Cliff
4. Sara Dolnicar
5. Friedrich Leisch
6. K. Lazarevski
7. Sebastian Kaiser

In Tourism, Leisure and Hospitality Management

1. Bettina Grün
2. Katie Cliff
3. Venkata Yanamandram
4. Sara Dolnicar
5. Friedrich Leisch
6. Sebastian Kaiser
7. K. Lazarevski

Citations in the corpus

• The contribution of vacations to quality of life (2012, methodology): “The second approach we used is referred to as a posteriori (Mazanec, 2000) or data-driven (Dolnicar, 2004)segmentation where a set of variables is used to create and identify groups of respondents.”
• Challenging “Factor–Cluster Segmentation” (2008, methodology): “In the case of post-hoc (Myers and Tauber 1977), a posteriori (Mazanec 2000), or data-driven segmentation (Dolnicar 2004) and extensions thereof (segmentation concepts 2, 4, 5, and 6), this burden of responsibility lies on the research approach of the data-driven segmentation study undertaken.”