Challenging “Factor–Cluster Segmentation”

By Sara Dolnicar, Bettina Grün. Journal of Travel Research, 2008

237 citations recorded by the source corpus.

The concept of market segmentation has been widely accepted and warmly embraced both by tourism industry and academia. In tourism research, this increased interest in segmentation studies has led to the emergence of a standard research approach. Most notably a concept referred to as “factor–cluster segmentation” has been broadly adopted. The aim of this article is to demonstrate that this approach is not generally the best procedure to identify homogeneous groups of individuals (market segments).

Subfields: Marketing, Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/515473f2fed839ebfd2917f4adf4ba3cd42e7f7a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Friedrich Leisch
2. Sebastian Kaiser
3. K. Lazarevski
4. Sara Dolnicar

In Sociology and Political Science

1. Friedrich Leisch
2. K. Lazarevski
3. Sebastian Kaiser
4. Sara Dolnicar
5. Bettina Grün

In Tourism, Leisure and Hospitality Management

1. Friedrich Leisch
2. Sebastian Kaiser
3. K. Lazarevski
4. Sara Dolnicar
5. Bettina Grün

Citations in the corpus

• Biclustering (2012, methodology): “…analysis has been shown to perform poorly in all data situations, except in cases where the data follows exactly the factor model used with respect to revealing the correct segment membership of cases (Dolnicar and Grün 2008); and (4) it assumes that the factor model is the same in all segments.”