Keeping It Real

By Hyojung Park, Glen T. Cameron. 2014

95 citations recorded by the source corpus.

Subfields: Communication, Social Psychology

View Paper: https://www.semanticscholar.org/paper/317ee414105037a1e7a234dc8a1d3490462ad82c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Sylvain Senecal
2. Renato Hübner Barcelos
3. Camiel J. Beukeboom
4. Danilo C. Dantas

In Social Psychology

1. Sylvain Senecal
2. Renato Hübner Barcelos
3. Peter Kerkhof
4. Camiel J. Beukeboom
5. Danilo C. Dantas

Citations in the corpus

• Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses (2018, methodology): “For the objectives of this research, we follow a conceptualization of “human voice” similar to Park and Cameron's (2014) and define it as a more natural, close, and human style of online communication, opposed to “corporate voice”, which is the more distant and formal style traditionally used by com”
• Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention (2015, background): “In crisis communication, personal narratives and first-person voice enhanced perceptions of interactivity and social presence, which in turn were related to reputation (Park and Cameron 2014).”