"My Roomba Is Rambo": Intimate Home Appliances

By Ja-Young Sung, Lan Guo, Rebecca E. Grinter, Henrik Iskov Christensen. Ubiquitous Computing, 2007

301 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/315016a881f1c1b89c8636fe1b77594269a584e7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Donna L. Hoffman
2. Thomas P. Novak

Citations in the corpus

• Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2018, background): “As consumers are likely to anthropomorphize the smart object assemblages they interact with (Pieroni et al. 2015; Sung et al. 2007), an important question for future research will be how to stimulate this reflective process of nonhuman-centric anthropomorphism.”