Customer Relationship Management

By J. Schulze, Volker Bach, H. Österle. HMD Praxis der Wirtschaftsinformatik, 2022

1,209 citations recorded by the source corpus.

The study is undergone to understand the customer relationship management (CRM) with respect to blue Bharath EXIM PVT.LTD development, communication, facilities, events organized and in general terms as well suggestions were welcomed. This involves identifying factors that affects employee satisfaction in the company. In the introduction a overview is given about the term’’ customer relationship management (CRM)’’ of the study is followed which is to discover new customers and increase customer revenue the solutions are given in the findings and in suggestions. The research methodology follow stratified sampling method under probability sampling technique. The pollution of the study comprised of employees of the company primary data was collected using the questionnaire. The analysis involves percentage analysis under the descriptive and the inferential analysis involves the statistical tools such as chi-square, ANOVA- one way that gives the ranking. The findings are given separately for each of the statistical tools such as first one is percentage analysis followed by chi-square method, ANOVA-one way and the findings are based on the interpretation inferred using the SPSS software. The suggestion that are provided enclosed the overall improvement for the company and hence the study is concluded that if the company tries to follow given recommendations and suggestions the company can improve overall performance in the future as well as it develops the overall relationship with the employees.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3006d4094773276c7bc67eed36747413e654e650

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Modelling quality dynamics, business value and firm performance in a big data analytics environment (2017, background): “The RBV suggests that the potential of high performance is greater when various quality resources are developed inside the firm to generate firm-specific value using in-house investments, resource complementarities and complex systems (Kaufman 2015).”
Adopting a service logic for marketing (2006, neutral): “…of value creation seems likely to become the dominant view (see, for example, Grönroos, 2000; Gummesson, 2002; Jüttner and Wehrli, 1994; Normann, 2001; Normann and Ramirez, 1993; Ravald and Grönroos, 1996; Storbacka and Lehtinen, 2001; Vandermerwe, 1996; Wikström, 1996; Woodruff and Gardial, 1996).”
Process innovation in small- and medium-sized enterprises: The critical roles of external knowledge sourcing and absorptive capacity (2020, methodology): “Following previous studies (Aliasghar et al., 2019a; Reinartz et al., 2004; Wiklund & Shepherd, 2005), we measured performance based on growth and goal attainment, asking respondents to evaluate their firm’s performance during the previous year, relative to their competitors, in terms of profit…”