Does Market Orientation Facilitate Balanced Innovation Programs? An Organizational Learning Perspective

By W. Baker, James M. Sinkula. 2007

381 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2fe9b5288d6a3421a9a645862df9be0d174aae3a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Jing Zhang

In Strategy and Management

1. Yanling Duan
2. Jing Zhang

Citations in the corpus

• The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers (2010, background): “Another reason is that much focus on customers' expressed needs will be not beneficial to innovation, for it limits firms within it served market and transforms a core capability into a core rigidity that inhibits the development of value-added innovations ( Baker and Sinkula, 2007”