Persuasion Theory And Research

By K. Baumgartner. 2016

425 citations recorded by the source corpus.

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An Enhanced Fear Appeal Rhetorical Framework: Leveraging Threats to the Human Asset Through Sanctioning Rhetoric (2015, background): “Fear appeals, otherwise known as threat appeals or fearinducing communications, can be defined either by the content of their message or by the response they engender from their target audience (O'Keefe 1990).”
Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior (2017, methodology): “Although TPB is generally considered to be an effective tool in behavioral studies, many researchers have mentioned the limitations of TPB in that it does not provide sufficient accuracy toward the prediction (e.g., Ogden 2003; O’Keefe 2002).”
A Three-Decade Retrospective on the Hostile Media Effect (2015, unknown): “…particularly when one considers that other areas of attitude and communication research have tested hypotheses with a paucity of messages, as O’Keefe (1990) observed when remarking on the tendency of elaboration likelihood model researchers to focus on just two message topics—a senior…”
Preference Change in Competitive Political Environments (2016, background): “…so na l u se o nl y. PL19CH02-Druckman ARI 21 March 2016 19:51 Attitudes in this context are defined as “a person’s general evaluation of an object (where ‘object’ is understood in a broad sense, as encompassing persons, events, products, policies, institutions, and so on)” (O’Keefe 2016, p. 4).”