This Story Is Not for Everyone: Transportability and Narrative Persuasion
By P. Mazzocco, Melanie C. Green, J. Sasota, Norman W. Jones. 2010
252 citations recorded by the source corpus.
Subfields: Communication, Literature and Literary Theory, Social Psychology
View Paper: https://www.semanticscholar.org/paper/2f6d3c59fddf7f7d08229ca9cdfd0236af9163fb
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In Literature and Literary Theory
In Social Psychology
Citations in the corpus
- Narrative, transportation and advertising (2015, background): “Additional research provides further support that individual differences in transportability contribute to significant variation, in both transportation levels and persuasion (Dal Cin, Zanna and Fong 2004; Mazzocco et al. 2010).”
- The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2014, unknown): “Transportability correlates with empathic ability (Davis 1983) and image-producing capacity (Betts 1909) and thus should induce narrative transportation beyond familiarity effects (Bilandzic and Busselle 2008; Mazzocco et al. 2010).”
- The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes (2015, unknown): “Specifically, narrative appears to be more effective than nonnarrative for those high in transportability (Mazzocco, Green, Sasota, & Jones, 2010).”