Examining Adolescents' Responses to Antimarijuana PSAs

By Michael T. Stephenson. 2003

89 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/2ea8bb6899dfe0706544d1b582268bc0ab12729f

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In Applied Psychology

In Literature and Literary Theory

In Marketing

Citations in the corpus

Psychological Reactance and Persuasive Health Communication: A Review of the Literature (2019, background): “Furthermore, high sensation messages are thought to be particularly appealing to high sensation seekers, as these messages meet their psychobiological needs for activation (Palmgreen et al., 2002; Stephenson, 2003).”
The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube (2010, background): “…is a strong predictor of drug use, and therefore, targeting individuals who are high in sensation-seeking is a valuable approach in the design of antidrug campaign messages (Everett & Palmgreen, 1995; Palmgreen, Donohew, Lorch, Hoyle, & Stephenson, 2001; Palmgreen et al., 2007; Stephenson, 2003).”
On the Nature of Reactance and its Role in Persuasive Health Communication (2005, result): “Evidence consistent with both points can be found in studies of cognitive and emotional responses to public service announcements (Dillard & Peck, 2000, 2001; Dillard, Plotnick, Godbold, Freimuth, & Edgar, 1996; Stephenson, 2003; Witte, 1994).”
Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion (2010, result): “These differential effects of identification and similarity are consistent with the past research suggesting that the empathic component of identification is more important for persuasive effects than perceived similarity (Slater & Rouner, 2002; Stephenson, 2003).”
Examining the Role of Trait Reactance and Sensation Seeking on Perceived Threat, State Reactance, and Reactance Restoration (2008, background): “With regard to state reactance, research suggests that HSS are more likely to cognitively process and evaluate favorably those messages that are high in message sensation value (Stephenson, 2002, 2003).”
The Importance of Indirect Effects in Media Effects Research: Testing for Mediation in Structural Equation Modeling (2003, background): “This weakness is particularly troublesome for the testing of structural equation models, which allow for the testing and evaluation of several potential mediators simultaneously (Bollen, 1987; see also MacKinnon, Krull, & Lockwood, 2000; Stephenson, 2003).”