Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels

By E. Pancer, Lindsay McShane, Theodore J. Noseworthy. 2017

177 citations recorded by the source corpus.

Subfields: Marketing, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/2ba751a1a9adea812c0fed5a2beb18d5aca2eb33

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Pervaiz Akhtar
2. Vignesh Yoganathan
3. Victoria‐Sophie Osburg

In Social Psychology

1. Vignesh Yoganathan
2. Victoria‐Sophie Osburg

Citations in the corpus

• Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “, 2011); particularly given the difficulties in differentiating ethical products based on functional attributes (Pancer et al., 2017).”