Kicking Off Social Entrepreneurship: How a Sustainability Orientation Influences Crowdfunding Success

By Goran Calic, Elaine Mosakowski. 2016

545 citations recorded by the source corpus.

Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The current paper advances the argument that an innovative institutional form – crowdfunding – has emerged to address the needs of social entrepreneurs and other entrepreneurs with limited access to traditional sources of capital. To examine this, we study whether and how a sustainability orientation affects entrepreneurs’ ability to acquire financial resources through crowdfunding and hypothesize that a venture's sustainability orientation will enhance its fundraising capability. We also suggest that project legitimacy and creativity mediate the relationship between a sustainability orientation and funding success. Our analysis produces two key findings: 1) a sustainability orientation positively affects funding success of crowdfunding projects, and 2) this relationship is partially mediated by project creativity and third party endorsements.

Subfields: Economics and Econometrics, Management Information Systems, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/2b687398371421e7c9b56f52abcab6bce02d0cf3

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Citations in the corpus

How Should Crowdfunding Research Evolve? A Survey of the Entrepreneurship Theory and Practice Editorial Board (2017, background): “This is a key question within crowdfunding research to date (e.g., Allison, Davis, Short, & Webb, 2015; Calic & Mosakowski, 2016; Moss, Neubaum, & Meyskens, 2015) and interest in this question continues to grow (e.g., Chan & Parhankangas, 2017, this issue; Josefy, Albert, Dean, & Fitza, 2017, this…”
The Development of Sustainable Entrepreneurship Research Field (2018, background): “[92] Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success Journal of Management Studies”
The wisdom of the crowd in funding: information heterogeneity and social networks of crowdfunders (2018, background): “Following earlier work (Calic and Mosakowski 2016; Hörisch 2015), we distinguish between for-profit, social, cultural and ecological projects and coded all projects into these categories as follows: (1) For-profit, (2) Social, (3) Cultural, (4) Ecological.”
Toward a better understanding of crowdfunding, openness and the consequences for innovation (2017, background): “While research on crowdfunding has progressed in recent years (e.g., Agrawal et al., 2014; Belleflamme et al., 2014; Calic and Mosakowski, 2016; Mollick, 2014), examining the subsequent outcomes from crowdfunding is a necessary step to better understand crowdfunding’s influence on technological…”
Social Entrepreneurship as a Path for Social Change and Driver of Sustainable Development: A Systematic Review and Research Agenda (2019, unknown): “On many crowdfunding platforms, entrepreneurs provide limited and self-reported information based on which potential funders make their decisions [34].”
Signalling entrepreneurs’ credibility and project quality for crowdfunding success: cases from the Kickstarter and Indiegogo environments (2021, methodology): “Following Furnari et al. (2020), we adopt their model of configurational theorising consisting of a three-stage iterative process: scoping, linking and naming.”
The power of positivity? The influence of positive psychological capital language on crowdfunding performance (2018, background): “For example, sustainability orientation promotes crowdfunding performance for social ventures (Calic and Mosakowski, 2016).”
Research on Crowdfunding: Reviewing the (Very Recent) past and Celebrating the Present (2017, background): “Calic and Mosakowski (2016) build on research on social movements and found that a sustainability orientation positively affects funding success of crowdfunding projects and that this relationship is mediated by project creativity and third party endorsements. Mollick and Nanda’s (2015) investigatio”
Social entrepreneurship research: A review and future research agenda (2020, methodology): “Hierarchial linear modeliing, OLS regression and correlation are some of the most preferred quantitative technoques used by studies under this theme (Bojica, Ruiz Jiménez, Ruiz Nava, & Fuentes-Fuentes, 2018; Calic & Mosakowski, 2016.).”
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? (2017, background): “stakeholder orientation) may differ in the extent to which they drive sustainability expenditure (Calic and Mosakowski, 2016).”
Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance (2017, background): “Funders may feel more comfortable providing capital for a venture when they feel the message suggests that they can become socially engaged and help others, despite not having a long-term, vested interest in the venture (Brabham, 2010; Buettner, 2015; Calic and Mosakowski, 2016).”
Social Entrepreneurship Research: Past Achievements and Future Promises (2018, unknown): “For example, one group of studies focuses on the issue of funding, such as how a venture’s orientation (Calic & Mosakowski, 2016) and identity (Miller & Wesley, 2010) enhance its fund-raising capability, while others point to the importance of embeddedness in social networks (Smith & Stevens, 2010)…”
Funding the story of hybrid ventures: Crowdfunder lending preferences and linguistic hybridity (2017, background): “mentioning preservation of nature and community improvement (Calic and Mosakowski, 2016).”