Consumer research in the early stages of new product development: a critical review of methods and techniques

By E. Kleef, H. Trijp, Pieternel A. Luning. 2005

662 citations recorded by the source corpus.

Subfields: Marketing, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/2a461e8ed7aa52c6873c90fc3ebf2d74a29895aa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. M. Borrello
2. R. Vecchio
3. Bradley P. Owens
4. David R. Hekman
5. A. Lombardi
6. Francesco Caracciolo
7. L. Cembalo

In Mechanical Engineering

1. Bradley P. Owens
2. David R. Hekman

Citations in the corpus

• How Does Leader Humility Influence Team Performance? Exploring the Mechanisms of Contagion and Collective Promotion Focus (2016, positive): “We assessed collective promotion focus using van Kleef, van Trijp, and Luning ’ s (2005) shortened version of the Lockwood, Jordan, and Kunda (2002) measure of individual-level promotion focus; again, we adapted it to the team level.”
• Willingness to pay for insect-based food: The role of information and carrier (2019, background): “General features of carriers and, more specifically, the general perception of the carrier used in the experiment could influence consumers’ acceptance and willingness to buy (Van Kleef et al., 2005; Ares & Gámbaro, 2007; Siegrist, Stampfli, & Kastenholz, 2008).”
• Survey on Aspect-Level Sentiment Analysis (2016, background): “Hence, knowing their likes and dislikes can be of great help in developing new products [2], as well as managing and improving existing ones [3].”