Whose Behavior is it Anyway? The Broader Potential of Social Marketing

By G. Hastings, L. Macfadyen, S. Anderson. 2000

96 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/28a306bee5bf7a15ad4b8efd3c1d4e0dc81f7d10

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. R. Gordon
2. G. Hastings

In Marketing

1. R. Gordon
2. C. Bryant
3. S. Grier
4. G. Hastings

In Human-Computer Interaction

1. R. Gordon

Citations in the corpus

• Relational Paradigms in Social Marketing (2003, background): “…customers (Lefebvre and Flora 1988); that behavior is socially as well as individually determined (Maibach and Cotton 1995); and that social marketing can exploit this understanding by targeting policy makers or stakeholders, as well as individual citizens (Hastings, MacFadyen, and Anderson 2000).”
• Social marketing in public health. (2005, background): “, social inequality, illiteracy, lack of community cohesiveness, poor housing, racism) (15, 26).”
• Unlocking the potential of upstream social marketing (2013, background): “…scholars joined the debate by arguing that issues such as an unhealthy diet can be a result of poverty as much as bad food choice and social marketing needs to address these upstream influences to realise its full potential and establish intellectual and ethical legitimacy (Hastings et al. 2000).”