Relational Paradigms in Social Marketing

By G. Hastings. 2003

173 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e382ebe3bcd9c8335aad2e25a5e52c9657fa76dd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. Gordon
2. C. Bryant
3. S. Grier

In Organizational Behavior and Human Resource Management

1. R. Gordon
2. C. Bryant
3. S. Grier

Citations in the corpus

• Unlocking the potential of upstream social marketing (2013, background): “Forming relationships can help identify motivational exchanges as a level of trust and recognition is established (Hastings, 2003).”
• Social marketing in public health. (2005, background): “Other recent debates among social marketers have concerned the degree to which relationship marketing (24), branding (40), and an analysis of competition are useful in marketing public health products (23).”