Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy
By V. Naidoo. 2010
538 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Management of Technology and Innovation, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/28429497b98e04b7722db06147fdb5c355b1b606
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
- Christian Felzensztein
- Youn-kue Na
- Cristian Geldes
- Javier Palacios-Fenech
- G. Shirokova
- E. Gafforova
- O. Genc
- Bernd Ebersberger
In Management of Technology and Innovation
- G. Shirokova
- Tatiana Beliaeva
- Christian Felzensztein
- Youn-kue Na
- Cristian Geldes
- Javier Palacios-Fenech
- E. Gafforova
- O. Genc
In Strategy and Management
- Christian Felzensztein
- Youn-kue Na
- Cristian Geldes
- Javier Palacios-Fenech
- G. Shirokova
- E. Gafforova
- O. Genc
- Bernd Ebersberger
Citations in the corpus
- Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach (2021, background): “Naidoo (2010) proposed competitive advantage as a mediator between marketing innovation and business performance.”
- The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation (2019, background): “Several research studies have shown positive relationships between MO and innovation (Baker & Sinkula, 2002; Küster & Vila, 2011; Naidoo, 2010).”
- Technological and non-technological innovations, performance and propensity to innovate across industries: The case of an emerging economy (2017, background): “Even, marketing innovation as an incremental innovation is relevant considering assists in developing and sustaining competitive advantages based on differentiation and cost leadership strategies (Naidoo, 2010).”
- Hop to it! The impact of organization type on innovation response time to the COVID-19 crisis (2020, background): “Furthermore, innovation seems to be an essential driver of firm success, especially in the aftermath of economic crises (Devece, PerisOrtiz, & Rueda-Armengot, 2016; Naidoo, 2010).”
- Commitment-based HR practices, different types of innovation activities and firm innovation performance (2013, unknown): “Chaston 1998 ; Naidoo 2010 ; Merrilees, Rundle-Thiele and Lye 2011 ).”
- Benefiting from economic crisis? Strategic orientation effects, trade-offs, and configurations with resource availability on SME performance (2020, background): “Even though attempts have been made to understand strategic orientation effects during recession (Grewal and Tansuhaj 2001; Lettice et al. 2014; Naidoo 2010; Soininen et al. 2012), prior studies have mainly focused on one orientation without considering the potential for meaningful interactions, tra”
- The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage (2019, background): “In this respect, marketing innovation is an innovation to strengthen marketing practice [30].”