Finding the Right Job for Your Product

By Clayton M. Christensen, S. Anthony, Gerald Berstell, D. Nitterhouse. 2007

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Service-dominant logic 2025 (2017, background): “Examples are forward-looking and reframing ideas such as “lean consumption” (Womack & Jones, 2005), “jobs to be done” (Christensen et al., 2007), “ecology as strategy” (Iansiti & Levien, 2004), as well as many of the insights of Normann (2001).”