Enhancing ethnic food acceptance and reducing perceived risk: The effects of personality traits, cultural familiarity, and menu framing

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An overview of the South Korean edible insect food industry: challenges and future pricing/promotion strategies (2017, background): “A study conducted by Jang and Kim (2015) found that providing both descriptive information and pictures can reduce the risk perception of neophobic consumers.”
Factors determining neophobia and neophilia with regard to new technologies applied to the food sector: A systematic review (2017, background): “Risk and uncertainty are critical factors affecting consumer attitudes, as demonstrated in a number of studies (et al., 2016; Jang and Kim, 2015; Chen, 2007; Verneau et al., 2014).”