Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior

By Xavier Drèze, Joseph C. Nunes. 2011

128 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Safety Research

View Paper: https://www.semanticscholar.org/paper/24bc3f5a2bfefe2d91ac4f1548f4386a2400b9dd

Citations in the corpus

• Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter (2019, unknown): “A corollary of goal gradient theory is that people work harder before they meet their goals than after they have met their goals (Drèze and Nunes 2011; Kivetz, Urminsky, and Zheng 2006).”