Prominence-interpretation theory: explaining how people assess credibility online

By B. Fogg. CHI Extended Abstracts, 2003

427 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/23d62624cf0a3113e3aea3671d571962d11af255

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Sociology and Political Science

In Human-Computer Interaction

Citations in the corpus

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model (2018, background): “Fogg (2003) proposed that issue involvement and prior knowledge about the information are two prominent factors in ﬂ uencing information interpretations.”
Psychological Approaches to Credibility Assessment Online (2015, background): “, 2011), in part by making certain cues more salient to certain users (Fogg, 2003).”
Trust Online: Young Adults' Evaluation of Web Content (2010, methodology): “We also stratified the sample on skill given that prior work had suggested that user competency may influence interpretation of online materials (Fogg, 2003).”
Selective Exposure in the Age of Social Media (2014, background): “There is evidence that people utilize these heuristics in the context of browsing the internet with respect to determining information credibility (Fogg, 2003; Metzger, Flanagin, & Medders, 2010), selecting digital media (in the case music, Salganik, Dodds, & Watts, 2006), selecting courses (Steffes”
Social and Heuristic Approaches to Credibility Evaluation Online (2010, background): “Research shows that few Internet users engage in laborious information evaluation tasks, opting instead to base decisions on factors like Web site design and navigability (Fogg, 2003a; see also Metzger, 2007 for a review).”
Augmenting web pages and search results to support credibility assessment (2011, methodology): “Fogg proposed Prominence-Interpretation Theory [13] to model how people assess credibility online.”
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility (2020, background): “Prominent elements can play a key role in the evaluation of credibility, and the experience of the user is one of the factors that affect prominence (Fogg, 2003).”
Credibility and trust of information in online environments: The use of cognitive heuristics (2013, background): “Advertising, for example, is a very strong negative credibility cue, and especially when the advertising is unexpected (Fogg et al., 2003; Metzger et al., 2010 ).”
Tweeting is believing?: understanding microblog credibility perceptions (2012, background): “In terms of interface design, we highlight the issue that users are dependent on what is prominent in the user interface when making credibility judgments [11].”
The mechanics of trust: A framework for research and design (2005, methodology): “Nonetheless, people seem to be predisposed to take them into account in their trust formation (Reeves et al., 1996; Fogg, 2003a).”
How do users evaluate the credibility of Web sites?: a study with over 2,500 participants (2003, methodology): “, The Persuasion Handbook: Developments in Theory and Practice.”