Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience

By Tao Zhou, Yao-bin Lu. Computers in Human Behavior, 2011

375 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2387cb9050c0ffe7dc5060eefa91686196a1a7cd

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust (2018, background): “Indeed, trust has been largely cited as a critical factor in the area of mobile technology adoption (see Alalwan et al., 2017; Hanafizadeh et al., 2014; Kim et al., 2009; Lin, 2011; Luo et al., 2010; Rana et al., 2017; Zhou, 2011).”
Understanding consumers' continuance intention towards mobile purchase: A theoretical framework and empirical study - A case of China (2015, background): “Zhou and Lu (2011) revealed the positive effect of flow on user loyalty towards mobile instant messaging and Zhou (2013a) further confirmed that flow affects continuance intention of mobile payment.”
The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China (2012, methodology): “By contrast, flow experience, which has important role in building users’ continuance intention in other online environments (Lee & Tsai, 2010; Zhou & Lu, 2011), holds less significance for users in SNSs.”
Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention (2012, background): “Recently, however, some researchers have found that network externalities also play a positive role in the postadoption of social networking service (SNS) [36], and mobile instant messaging [79].”
Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016, background): “Zhou and Lu (2011) identify the significant effects of flow experience on loyalty.”
An expectation-confirmation model of continuance intention to use mobile instant messaging (2016, methodology): “It captures the hedonic motivation of using MIM (Thong et al., 2006; Zhou and Lu, 2011).”