Achieving Cultural Appropriateness in Health Promotion Programs: Targeted and Tailored Approaches

By M. Kreuter, Susan N. Lukwago, Dawn C. Bucholtz, E. Clark, Vetta Sanders-Thompson. Health Education & Behavior, 2003

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The Principle of Cultural Grounding in School-Based Substance Abuse Prevention (2006, background): “When the literature focuses on cultural sensitivity, it typically is concerned with how to transport a curriculum to a new culture through what Resnicow et al. (1999) would label the introduction of surface structures and Kreuter et al. (2003) would call peripheral strategies.”
Cultural Adaptations of Behavioral Health Interventions: A Progress Report (2012, positive): “As an illustration, Kreuter et al. (2003) offered the following tailored message for an African American woman in a cancer prevention program: If a woman is age 40 years or older, has not had a mammogram in the past year, and agrees with the statement, “When I am ill, I pray for healing,” her…”
Effective recruitment and retention of minority research participants. (2006, background): “Kreuter and colleagues (56) divided cultural appropriateness enhancement strategies into five main, and sometimes overlapping, categories: peripheral, packaging to appeal to a particular group using certain colors, images, graphics, pictures of group members, or declarative titles; evidential, incre”
The role of culture in health communication. (2004, neutral): “In previous work, we have identified five types of approaches commonly used to achieve cultural appropriateness in health promotion and health communication programs (47).”