The role of culture in health communication.

By M. Kreuter, S. McClure. Annual Review of Public Health, 2004

684 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Cyber Security Awareness Campaigns: Why do they fail to change behaviour? (2014, background): “The cultural aspects have been reflected in the awareness campaigns, in both cases, using a more individualist approach in UK and a more collectivist approach in Africa [23][25][27].”
Church-based health promotion interventions: evidence and lessons learned. (2007, background): “Surface structure also includes identifying the sources, channels (e.g., media, word of mouth), and settings (e.g., churches, schools) that are most appropriate for the delivery of messages and programs (34).”
The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages (2009, neutral): “Lukwago, Bucholtz, Clark, & Sanders-Thompson, 2002; Kreuter, & McClure, 2004 ).”