Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage

By Morgan P. Miles, Jeffrey G. Covin. 2000

1,024 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/23269ad18a5090d117ba928099e23e8738385ddc

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Citations in the corpus

The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2012, background): “…greater flexibility to adapt to legislative changes (Bansal and Bogner 2002), through the ability to influence environmental laws and regulations (Faucheux et al. 1998; Hart 1995; Hillman and Hitt 1999; Miles and Covin 2000), and by reducing or avoiding legal liabilities (Hart 1995; Rooney 1993).”
Virtuous nexus between corporate social performance and financial performance: a study of construction enterprises in China (2016, background): “Good management theory holds that good corporate managers ultimately improve shareholder benefits by seeking competitive advantage in satisfying other stakeholders’ expectations concerning social responsibility issues (Miles and Covin, 2000).”
Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research (2005, background): “Likewise, Miles and Covin (2000) compiled a list of studies on environmental performance, most all of which relied on nationally based samples.”
Corporate Social Responsibility and Shareholder Reaction: The Environmental Awareness of Investors (2013, background): “One example is the rise of “green consumers” (i.e., consumers who are supportive of environmental causes to the extent of switching allegiance from one product to another, even if doing so entails higher cost) and the corre- sponding literature on “green marketing” (e.g., Miles & Covin, 2000).”