Random utility models in marketing research: a survey

By George Baltas, P. Doyle. 2001

181 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/227b714b15d2fa200e141c38734e1c1850ad4983

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

In Management Science and Operations Research

In Marketing

Citations in the corpus

The repeated insertion model for rankings: Missing link between two subset choice models (2004, background): “... as no surprise that the multi-disciplinary and multi-faceted literature on probabilistic choice has mostly focused on binary choice (i.e., twoalternative forced choice) data (e.g., Ahn, 1995; Atkinson, Wampold, Lowe, Matthews & Ahn, 1998; Baler & Gaul, 1999; Bockenholt & Dillon, 1997; Courcoux &”
Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009, methodology): “…these s gments (Desarbo et al, 1992) - to estimate a random coefficient model, by postulating continuous distributions of parameters (Layton, 2000 ; Baltas and Doyle, 2001) The first method is simple, but can only be used when the heterogeneity of respondents is based on a few easily identifiable…”
A combined segmentation and demand model for store brands (2003, background): “From an analytical standpoint, work should be done on the design and implementation of utility-consistent models (e.g. Pollak and Wales, 1992; Baltas, 2001; Baltas and Doyle, 2001).”
Adoption of improved maize variety among farm households in the northern region of Ghana (2017, methodology): “Following previous and recent studies (Baltas & Doyle, 2001; Diiro, Ker, & Sam, 2015; Hanemann, 1984), the expected benefit ∗ji that a farmer derives from the adoption of package j is a latent variable determined by observed households and farm-specific characteristics and can be specified…”