Developing an Effective Customer Loyalty Program

By Barry Berman. 2006

248 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/21f9147e44331c373f24e457b8a882311cca388b

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In Organizational Behavior and Human Resource Management

1. Muhammad Turki Alshurideh

Citations in the corpus

• Perceived benefits of loyalty programs: Scale development and implications for relational strategies☆ (2010, unknown): “The U.S. loyalty marketing industry, a $6 billion market, contains more than 2,000 loyalty programs, and 90% of Americans participate in at least one loyalty program (Berman, 2006).”
• Loyalty program effectiveness: Theoretical reviews and practical proofs (2020, background): “…claimed that the United States’ (US) loyalty marketing is estimated to be around a $6 billion industry within about 2250 different loyalty programs, and about 92% of UK customers participate in at least one loyalty program with about 78% participating in two or more loyalty programs (Berman, 2006).”